Marketing strategy (Record no. 128187)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595nam a2200217Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20250619145340.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250619s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 0070611432 |
| Price | 395 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NITTTR Kolkata |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.87 |
| Book Number | WAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. and others |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing strategy |
| Sub Title | : a decision focused approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | ; Tata Mcgraw Hill Publishing Company |
| Date of publication, distribution, etc | , 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xx,346p. |
| 650 ## - Subject | |
| Subject | Marketing |
| 650 ## - Subject | |
| Subject | Marketing Management |
| 650 ## - Subject | |
| Subject | Marketing Strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Location (home branch) | Sublocation or collection (holding branch) | Date of accession | Koha full call number | Accession No. | Koha item type | Bill No | Bill Date | Name of the supplier/vendor |
|---|---|---|---|---|---|---|---|---|
| NITTTR Kolkata | NITTTR Kolkata | 08/03/2009 | 658.87 WAL | 21090 | Books | 415,416,417 | 2009-07-31 | B. N. Dey Enterprice |