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Marketing strategy : a decision focused approach

Walker, Orville C. and others

Marketing strategy : a decision focused approach - 5th ed. - New Delhi ; Tata Mcgraw Hill Publishing Company , 2006 - xx,346p.

ISBN: 0070611432 395

Subjects--Topical Terms:
Marketing
Marketing Management
Marketing Strategy

Dewey Class. No.: 658.87 / WAL

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