Advertising (Record no. 124832)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00502nam a2200193Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20250619145229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250619s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 0030767520 |
| Price | |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NITTTR Kolkata |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | KRU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Krugman, Dean M. and others |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising |
| Sub Title | : its role in modern marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Fort Worth |
| Name of publisher, distributor, etc | ; The Dryden Press |
| Date of publication, distribution, etc | , 1961 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxv,617p. |
| 650 ## - Subject | |
| Subject | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Location (home branch) | Sublocation or collection (holding branch) | Date of accession | Koha full call number | Accession No. | Koha item type | Bill No | Bill Date | Name of the supplier/vendor |
|---|---|---|---|---|---|---|---|---|
| NITTTR Kolkata | NITTTR Kolkata | 06/04/1997 | 659.1 KRU | 17458 | Books | Inv. No. 96 | 1997-03-28 | Youth Book B. |