000 00502nam a2200193Ia 4500
005 20250619145229.0
008 250619s9999||||xx |||||||||||||| ||und||
020 _a0030767520
_c
_61.75
040 _aMAIN
041 _aEnglish
082 _a659.1
_bKRU
100 _aKrugman, Dean M. and others
245 0 _aAdvertising
_b: its role in modern marketing
250 _a8th ed.
260 _aFort Worth
_b; The Dryden Press
_c, 1961
300 _axxv,617p.
650 _aAdvertising
942 _cBK
999 _c124832
_d124832