000 00505nam a2200193Ia 4500
005 20250619145036.0
008 250619s9999||||xx |||||||||||||| ||und||
020 _a0538195908
_c
_29.50
040 _aMAIN
041 _aEnglish
082 _a659.1
_bNYL
100 _aNylen, David W.
245 0 _aAdvertising
_b: planning, implementation, & control
250 _a3rd ed.
260 _aDallas
_b; South-Western Publishing Co.
_c, 1986
300 _avii,700p.
650 _aAdvertising
942 _cBK
999 _c119512
_d119512