Dholakia, Nikhilesh and others <br/><br/>
Marketing management  cases and concepts 

 - Calcutta  The Macmillan Company of India  1978 
 - xiv,643p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DHO