TY  - BOOK
AU  - Ramaswamy, V S and Namakumari, S
TI  - Marketing management: planning, implementation and control
U1  - 658.8 
PY  - 1997///
CY  - Delhi
PB  - Macmillan Indian Limited
KW  - Management
KW  - Marketing
KW  - Marketing management
ER  -