Heskett, James L. <br/><br/>
Marketing 

 - New york  Macmillan Publishing Company  1976 
 - xiii,610p. 
<br/><br/><label>ISBN: </label>0023539402   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / HES