Kurtz, David L. and Boone, Louis <br/><br/>
Marketing 

 - 2nd ed. 
 - Chicago  The dryden Press  1984 
 - xx,810p. 
<br/><br/><label>ISBN: </label>0030640873   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUR