Bateman, Thomas S. and Zeithaml, Carl P. <br/><br/>
Management function & strategy 

 - 2nd ed. 
 - Boston  IRWIN  1993 
 - xxxv,662p. 
<br/><br/><label>ISBN: </label>0256100209   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658  / BAT