TY  - BOOK
AU  - Gamble, Michael W. and Gamble, Teri Kwal
TI  - Introducing mass communication
SN  - 0071003878
U1  - 302.23 
PY  - 1989///
CY  - New Delhi
PB  - Mcgraw Hill Book Company
KW  - Communication
KW  - Mass communication
ER  -