TY  - BOOK
AU  - Evans, Joel R. and Berman, Barry
TI  - Essentials of marketing
SN  - 002334590X
U1  - 658.8 
PY  - 1984///
CY  - New Delhi
PB  - Macmillan Publishing Company
KW  - Management
KW  - Marketing
KW  - Marketing management
ER  -