TY  - BOOK
AU  - Schiffman, Leon G and kanuk, Leslie Lazar
TI  - Consumer behavior
SN  - 0131692011
U1  - 658.8342 
PY  - 1978///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Consumer behavior
KW  - Management
KW  - Marketing management
ER  -