Loudon, David L. and Bitta, Albert J. Della <br/><br/>
Consumer behavior  concepts and applications 

 - 2nd ed. 
 - New york  Mcgraw Hill Book Company  1984 
 - xix,727p. 
<br/><br/><label>ISBN: </label>0070387583   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Market research<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / LOU