TY  - BOOK
AU  - Bennett, Peter and Kassarjian, Harold H.
TI  - Consumer behavior
SN  - 0876921721
U1  - 658.8342 
PY  - 1981///
CY  - New Delhi
PB  - Prentice Hall Of India
KW  - Consumer behavior
KW  - Market research
KW  - Marketing management
ER  -