TY  - BOOK
AU  - Zaltman, Gerald and Wallendorf, Melanie
TI  - Consumer behavior: basic finding and management implication 2/E
SN  - 0471093068
U1  - 658.8342 
PY  - 1983///
CY  - Singapore
PB  - John Wiley & Sons
KW  - Consumer behavior
KW  - Market research
KW  - Marketing management
ER  -