Zaltman, Gerald and Wallendorf, Melanie <br/><br/>
Consumer behavior  basic finding and management implication 2/E 

 - Singapore  John Wiley & Sons  1983 
 - xvi,684p. 
<br/><br/><label>ISBN: </label>0471093068   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Market research<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ZAL