Lehmann, Donald R. and Winer, Russell S. <br/><br/>
Analysis for marketing planning 

 - 6th ed. 
 - New Delhi  Tata McGraw-hill publishing  2005 
 - xi,256p. 
<br/><br/><label>ISBN: </label>9780070667068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658  / LEH