Krugman, Dean M. and others <br/><br/>
Advertising  its role in modern marketing 

 - 8th ed. 
 - Fort Worth  The Dryden Press  1961 
 - xxv,617p. 
<br/><br/><label>ISBN: </label>0030767520   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / KRU