TY  - BOOK
AU  - Annacchino, Marc A.
TI  - New product development: : from initial idea to product management
SN  - 9788131206776
U1  - 658.56 
PY  - 2010///
CY  - Burlington
PB  - ; Butterworth-Heinemann
KW  - Management
KW  - Product Management
ER  -