TY  - BOOK
AU  - Walker, Orville C. and others
TI  - Marketing strategy: : a decision focused approach
SN  - 0070611432
U1  - 658.87 
PY  - 2006///
CY  - New Delhi
PB  - ; Tata Mcgraw Hill Publishing Company
KW  - Marketing
KW  - Marketing Management
KW  - Marketing Strategy
ER  -