Walker, Orville C. and others <br/><br/>
Marketing strategy  : a decision focused approach 

 - 5th ed. 
 - New Delhi  ; Tata Mcgraw Hill Publishing Company  , 2006 
 - xx,346p. 
<br/><br/><label>ISBN: </label>0070611432  395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Management<br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.87  / WAL