TY  - BOOK
AU  - Schiffman, Leon G. and Kanuk, Leslie lazar
TI  - Consumer behavior
SN  - 9788120330863
U1  - 658.8342 
PY  - 2007///
CY  - New Delhi
PB  - ; Prentice Hall
KW  - Consumer Behavior
KW  - Management
KW  - Marketing Management
ER  -