Kotler, Philip and Keller, Kevin Lane <br/><br/>
Marketing management 

 - 15th ed. 
 - Noida  ; Pearson Education  , 2021 
 - various pages 
<br/><br/><label>ISBN: </label>9789332557185  950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT