White, Roderick <br/><br/>
Advertising  : what it is and how to do it 

 - 3rd ed. 
 - London  ; The Mcgraw-Hill  , 1993 
 - x,246p. 
<br/><br/><label>ISBN: </label>0077000644   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / WHI