Ramaswamy, V S and Namakumari, S <br/><br/>
Marketing management  : planning, implementation and control 

 - 2nd ed. 
 - Delhi  ; Macmillan Indian Limited  , 1997 
 - xx,624p. 
<br/><br/><label>ISBN: </label> 245 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM