TY  - BOOK
AU  - Kessler, Sheila
TI  - Measuring and managing customer satisfaction
SN  - 8175441291
U1  - 658.812 
PY  - 1998///
CY  - New Delhi
PB  - ; Wheeler Publishing
KW  - Customer Satisfaction
KW  - Management
KW  - Marketing Management
ER  -