TY  - BOOK
AU  - Kotler, Philip and Fox Karen F. A.
TI  - Strategic marketing: : for educational institutions
SN  - 0136689892
U1  - 658.8 
PY  - 1995///
CY  - New Jersey
PB  - ; Prentice Hall
KW  - Management
KW  - Marketing Management
KW  - Strategic Marketing
ER  -