Kotler, Philip and Fox Karen F. A. <br/><br/>
Strategic marketing  : for educational institutions 

 - 2nd ed. 
 - New Jersey  ; Prentice Hall  , 1995 
 - xii,484p. 
<br/><br/><label>ISBN: </label>0136689892   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management<br/>Strategic Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT