TY  - BOOK
AU  - Fraser-Robinson, John
TI  - Total quality marketing: : what has to come next in sales marketing and advertising
SN  - 81858145589
U1  - 658.562 
PY  - 1995///
CY  - New Delhi
PB  - ; Wheeler Publishing
KW  - Management
KW  - Quality Control
KW  - Quality Management
ER  -