TY  - BOOK
AU  - Hall, John A.
TI  - Bringing new products to market: : the art and science of creating winners
SN  - 0814450172
U1  - 658.56 
PY  - 1991///
CY  - New York
PB  - ; Amacom
KW  - Management
KW  - Product Management
ER  -