Magrath, Allan J. <br/><br/>
How to achieve zero defect marketing 

 - Chicago  ; Amacom  , 1993 
 - xv,174p. 
<br/><br/><label>ISBN: </label>0814451233   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAG