Evans, Joel R. and Berman, Barry <br/><br/>
Essentials of marketing 

 - New Delhi  ; Macmillan Publishing Company  , 1984 
 - xxi,537p. & various pages 
<br/><br/><label>ISBN: </label>002334590X   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / EVA