TY  - BOOK
AU  - Hiebert, Ray Eldon, Ungurait, Donald F. and Bohn, Thomas W.
TI  - Mass media: : an introduction to modern communication
SN  - 0801300193
U1  - 302.23 
PY  - 1988///
CY  - New York
PB  - ; Longman
KW  - Communication
KW  - Mass Communication
KW  - Media Communication
ER  -