Nylen, David W. <br/><br/>
Advertising  : planning, implementation, & control 

 - 3rd ed. 
 - Dallas  ; South-Western Publishing Co.  , 1986 
 - vii,700p. 
<br/><br/><label>ISBN: </label>0538195908   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / NYL