TY  - BOOK
AU  - Poltrack, David
TI  - Television marketing: : network, local andcable
SN  - 0070504067
U1  - 658.8 
PY  - 1983///
CY  - New Delhi
PB  - ; Mcgraw Hill Book Company
KW  - Management
KW  - Marketing
KW  - Marketing Management
ER  -