Poltrack, David <br/><br/>
Television marketing  : network, local andcable 

 - New Delhi  ; Mcgraw Hill Book Company  , 1983 
 - xii,395p. 
<br/><br/><label>ISBN: </label>0070504067   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / POL