Marcus, Burton H. and Tauber, Edward M. <br/><br/>
Marketing analysis and decision making 

 - Boston  ; Little, Brown And Company  , 1979 
 - xxiii,368p. 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR