TY  - BOOK
AU  - Loudon, David L. and Bitta, Albert J. Della
TI  - Consumer behavior: : concepts and applications
SN  - 0070387583
U1  - 658.8342 
PY  - 1984///
CY  - New York
PB  - ; Mcgraw Hill Book Company
KW  - Consumer Behavior
KW  - Management
KW  - Marketing Management
ER  -