Kotler, Philip <br/><br/>
Marketing Essentials 

 - New Jersey  ; Prentice Hall  , 1987 
 - xix,556p. 
<br/><br/><label>ISBN: </label>0135572320   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT