Zaltman, Gerald and Wallendorf, Melanie <br/><br/>
Consumer behavior  : basic finding and management implication 2/E 

 - Singapore  ; John Wiley & Sons  , 1983 
 - xvi,684p. 
<br/><br/><label>ISBN: </label>0471093068   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ZAL