Ferber, Robert <br/><br/>
Handbook of marketing research 

 - New York  ; Mcgraw-Hill  , 1974 
 - 4-386p. 
<br/><br/><label>ISBN: </label>0070204624   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER