Tull, Donald S. and Hawkins, Del I. <br/><br/>
Marketing research  : measurement and method 

 - London  ; Collier Macmillan Publishers  , 1980 
 - xvii,796p. 
<br/><br/><label>ISBN: </label>0029796407   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / TUL