TY  - BOOK
AU  - Dholakia, Nikhilesh and others
TI  - Marketing management: : cases and concepts
U1  - 658.8 
PY  - 1978///
CY  - Calcutta
PB  - ; The Macmillan Company Of India
KW  - Management
KW  - Marketing
KW  - Marketing Management
ER  -