TY  - BOOK
AU  - Zimbardo, Philip and Ebbesen, Ebbe B.
TI  - Influencing attitudes and changing behavior: : a basic introduction to relevant methodology, theory, and applications
U1  - 150.1943 
PY  - 1970///
CY  - London
PB  - ; Addison-Wesley Publishing
KW  - Behaviorism
KW  - Psychology
ER  -