Willsmer, Ray L. <br/><br/>
Directing the marketing effort 

 - London  ; Staples Press  , 1971 
 - 439p. 
<br/><br/><label>ISBN: </label>0286627371  £4.75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL