TY  - BOOK
AU  - Karger, Delmar W.,  B.S.E.E. and E. , M.S. Gen.
TI  - The new product: : how to find, test, develop cost, price, protect, advertise and sell new products
U1  - 658.56 
PY  - 1960///
CY  - New York
PB  - ; The Industrial Press
KW  - Management
KW  - Product Management
ER  -