Karger, Delmar W., B.S.E.E. and E. , M.S. Gen. The new product : how to find, test, develop cost, price, protect, advertise and sell new products - New York ; The Industrial Press , 1960 - vi,234p. ISBN: 63 Subjects--Topical Terms: ManagementProduct Management Dewey Class. No.: 658.56 / KAR