The art and practice of marketing (Record no. 40274)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00534nam a2200205Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20250220125752.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250220s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 0090152815 |
| Price | £1.25 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NITTTR Kolkata |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Aubrey |
| 245 #4 - TITLE STATEMENT | |
| Title | The art and practice of marketing |
| Sub Title | a decade of experimentation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Hutchison & co. |
| Date of publication, distribution, etc | 1971 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | ix,150p. |
| 650 ## - Subject | |
| Subject | Management |
| 650 ## - Subject | |
| Subject | Marketing |
| 650 ## - Subject | |
| Subject | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Location (home branch) | Sublocation or collection (holding branch) | Date of accession | Koha full call number | Accession No. | Koha item type |
|---|---|---|---|---|---|
| NITTTR Kolkata | NITTTR Kolkata | 02/20/2025 | 658.8 WIL | 6291 | Books |