Essentials of marketing (Record no. 28891)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00546nam a2200205Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20250220125351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250220s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 002334590X |
| Price | |
| -- | 7.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NITTTR Kolkata |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | EVA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R. and Berman, Barry |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Macmillan Publishing Company |
| Date of publication, distribution, etc | 1984 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxi,537p. & various pages |
| 650 ## - Subject | |
| Subject | Management |
| 650 ## - Subject | |
| Subject | Marketing |
| 650 ## - Subject | |
| Subject | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Location (home branch) | Sublocation or collection (holding branch) | Date of accession | Koha full call number | Accession No. | Koha item type |
|---|---|---|---|---|---|
| NITTTR Kolkata | NITTTR Kolkata | 02/20/2025 | 658.8 EVA | 13486 | Books |